Bold, vibrant and colourful, Joffrey’s work is highly contagious. A past graduate of New York’s prestigious Parsons School of Design, he is a powerful visual storyteller known for his meticulous composition and choreography, genre-bending visuals, and playful art direction. He mixes fashion with lifestyle and art film, and has worked with the likes of Schweppes, Perrier, Jägermeister & Huawei.

Joffrey knows better than anyone how to squeeze the maximum out of an idea, often taking concepts to a joyful, even hedonistic extreme (check out his branded music video for Strellson). Yet at the same time he can adeptly turn his hand to more sensitive, poetic material as seen in his hypnotic ode to the slow pleasures of book-reading on Nowness (‘Fluttering Pages’). A true indication of this unique director’s diverse talents.