That Jam filmed these new spots for Wegovy using virtual production to create hyperreal, highly stylized environments that marry Annie Leibovitz’s visual aesthetic with the Real Housewives. Combine that with real-life moments and confident characters, these fun spots convey an empowering message that Wegovy is for real people.

Agency: No Fixed Address @nfainc
Group Account Director: Tony Middleton
ECD: Joy Panday
CD, Art Director: Evan Long
ACD, Writer: Katie Maxfield @katiemaxfield
VP Production & Content, Producer: Cherie O’Connor
FR Agency Producer: Cat Dumas @dumascat

Production Company: Feels Like Home @feelslikehomefilms
Executive Producer: Marni Luftspring @marnib & Estelle Weir
Producer: Adam McCloy
Directors: That Jam @thatjamsam@thatjamjoe
DOP: Misha Petrenko @myhappyhippos via @mantlreps.tv
Production Designer: Andrew Morton @andrewhmorton via @seslercompany
Stylist: Jessica Albano @miss_albano
Makeup: Lisa Vella @lisavella
Casting: Jigsaw Casting @jigsawcasting

Editorial Company: Saints Editorial @saintseditorial
Editor: Mark Paiva @powpowpaiva
Assistant Editor: Nick Coleman @seenickroute
Producer: Tory Osler @t_t_t_torence

VFX & Colour: Alter Ego @alteregopost
Executive Producer: Hilda Pereira
Senior Producer: Andrew Tavares @tavares93
Head of VFX & Creative Director: David Whiteson @davidwhiteson
Supervising Colourist: Wade Odlum @wadeodlum
Unreal Generalist: Bojan Zoric @gettingtothemeat
Colour Assistant: Vika Svishchova @vika_svisheva
VFX Assistant: Rebecca-Koby Yamanaka @rkyamayama

Original Music, SFX & Mix: Berkeley Inc. @berkeley_inc
Creative Director: Jared Kuemper
Producer: Tyna Maerzke @tynamaerzke
Sound Engineer: Tyler Young @tylerrrwhy & Marcel Hidalgo @marceldafonk

Studio: Immersion Room @immersionroom
Co-CEO: Mike Boers @mikeboersdev
Virtual Artist: Jess Kalucki & Heather Campbell
Stage Operator: Bich-Anh Han @bichanh.h
VP Supervisor: Justin Yaroski @justinyaroski
Director of Operations & Production: Jamie Hodgins @jamie_hodgins